http://creativereview.co.uk/cr-blog/2010/july/nikes-giant-world-cup-balls-up
Saw this on Creative Review’s CR Blog. I haven’t heard of any other interesting World Cup experiences from the official sponsors.
Nice that the 5000 football’s that make the sculpture will be given to local schools after the tournament is finished.
A great example of an innovative, big gesture piece of brand behaviour, starting as a pop-up, one-off cultural content experience, and then having a part two recycled life as a touchstone for the brand and its point of view on Football, spread out across the Football street culture of South Africa.
Lag doesn't exactly matter for buffered streaming media. Once the bits are flowing, the fact that they're delayed by half a second or so won't make any difference as long as there's enough bandwidth to keep the buffer ahead of playback.
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I was really disappointed in one of the riders in my group. At the first yellow light, he attempted to organize riders at the last second to run the red and simply take over the intersection. He shouted "We have to take over the road and just go through the red lights," apparently confusing a social Saturday afternoon ride with Critical Mass. With no regard for the level of experience or desires of others in the group to have a nice leisurely ride, he singlehandedly split up the group. Later in the ride he swerved in and out of traffic attempting to block multiple lanes for our group. This simply was not necessary and at times made our ride too intense and dangerous. I hope I'm nowhere near him during the tweed ride this fall.
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I'm simultaneously getting ready for Sundance, where I'll be covering the fest for several outlets including Documentary Magazine and Tubefilter.tv. The doc crop this year looks fantastic - new films from vets like Alex Gibney and Heidi Ewing & Rachel Grady, intriguing subjects ranging from the paparazzi to ethically challenged anthropologists. I love, love, love the feeling of anticipation at this time of year, as I get ready to see the docs that we'll be talking about for the next 12 months.
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