http://creativereview.co.uk/cr-blog/2010/july/nikes-giant-world-cup-balls-up
Saw this on Creative Review’s CR Blog. I haven’t heard of any other interesting World Cup experiences from the official sponsors.
Nice that the 5000 football’s that make the sculpture will be given to local schools after the tournament is finished.
A great example of an innovative, big gesture piece of brand behaviour, starting as a pop-up, one-off cultural content experience, and then having a part two recycled life as a touchstone for the brand and its point of view on Football, spread out across the Football street culture of South Africa.
