Here he makes a great point on a theory on abstraction while talking about an Yves Klein Blue field painting, all in the context of design that's made him happy.
His observation is that, 'if you abstract an image you merely open as much room for the unrepresentable, and therefore are able to involve the viewer more'. Less information brings more involvement and engagement.
As usual, some great ideas and design insights that can be applied to brands and the persuasion business of marketing.
A brilliant collection of playful and inspiring inventiveness - mostly with a client attached. A timeless and enduring truth that comes through for me here is that inspiring people is the main thing to achieve to makes something stand out.