I saw this and thought a bit of simple word substitution might be interesting.
For architecture read brand point of view, for space read brand expression, and for building read campaign or creative execution - this talk is from TED by Daniel Libeskind on Architecture in 2007.
Good for anyone who likes taking principles and thinking from one area and mapping them onto another.

addition, during these tough economic times, shopping at an outlet mall could be much more appealing to Durham residents than trying to find anything reasonably priced at Anthropologie or Nordstrom's. Of course, Old Navy
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