A bit of charm from Brazil - all you need to know about authenticity from people who care

I saw this on Coolhunting.com sometime ago and thought it was worth passing on again. In trying to understand authenticity this is a great place to start. 

The care and passion these people have for what they do is genuine, infectious and instantly recognisable as a precious thing and the stuff of true beauty - the thing that lies at the heart of all that is timelessly cool.