Not sure how the psfk ideas salon went, but I'm sure it was a fascinating event. Thinking about PSFK I was reminded about a great talk Mike Byrne gave a couple of years ago at a New York PSFK conference.
I had the great pleasure and privelege of working with Mike Byrne, now Creative Director at Anomaly NYC, when I was at Wieden + Kennedy in Portland. In this talk at a PSFK conference in New York, Mike talks about advertising as landfill and how we should do something more useful instead.
It's an inspiring talk. I completely agree with him. Definitely one to share.
