This picture is from the materials bit of the 'four Edun respects' from Edun website.
This is a link to an article on Treehugger.com about Bono and his wife Ali's socially and environmentally conscious fashion label.
15 percent of total sales from the four-week appearance in two different stores by their fashion label's new collection will go to charities ONEXONE and the H2O Africa Foundation.
In-store activities, including screenings of short documentaries produced by VBS.tv in Uganda for Edun's sister brand, Edun Live.
Edun was founded in 2005. Pop-up stores have been around for some time now, and in the current climate of there being many retail spaces being vacant, I'd expect to see more of this kind of retail and marketing experience. A nice example of caring commercialism and retail becoming a rich brand experience.
