This is a picture of what's printed on the pocket on the inside of a pair of maharishi shorts. Different garments have different sayings and graphic treatments but this one has a simple thought, "however many holy words you read or speak, they don't do any good unless you act on them."
Things like this pair of shorts, this brand, other brands like Howies, Comme des Garcons, Apple and Nike, seem to resonate with this little phrase, which seems to me to be a good guiding principle for brands and businesses in these times of bigger appetite for things that do the world good in some way.
'Do good things happily' is granted a bit yoda-ish, a bit mantra like, but for all of its new age clunkiness, I think it is a good philosophy for brand success.
