X-Box Halo 3 - Heroic Story Telling

Hope you are all well.

There's a nice case study on the Halo campaign we discussed in class - which has gone on to win Gold & Grand Prix at the UK APG Awards - available at WARC. It has open access so even if you're not a member you can view http://marketing.warc.com/c/14vAtXElOdddDjap.

It's interesting to see how a commonsense truth - mankind loves to rally around a hero - gave life to such a powerful idea.

I like the ad more each time I watch it.

Comments

[Errol]

Completely agree Sacha, and showing the frenzy, anguish and pain of war frozen in micro-detail in a moment in a toy landscape is very powerful too.

Thanks for posting it up. Hope all's good with you.