Hope you are all well.
There's a nice case study on the Halo campaign we discussed in class - which has gone on to win Gold & Grand Prix at the UK APG Awards - available at WARC. It has open access so even if you're not a member you can view http://marketing.warc.com/c/14vAtXElOdddDjap.
It's interesting to see how a commonsense truth - mankind loves to rally around a hero - gave life to such a powerful idea.
I like the ad more each time I watch it.
