There's a nice case study on the Halo campaign we discussed in class - which has gone on to win Gold & Grand Prix at the UK APG Awards - available at WARC. It has open access so even if you're not a member you can view http://marketing.warc.com/c/14vAtXElOdddDjap.
It's interesting to see how a commonsense truth - mankind loves to rally around a hero - gave life to such a powerful idea.
This is Stefan Sagmeister from 2008 talking about things that made him happy. Great ways of looking at the familiar in different ways. It seems a nice way to kick off this blog for a group of people exploring what it means to be Planners in the communications industry in 2009.
This blog is a shared blog for a group of people who were on the Strategic Planning Principles AdSchool class I taught that just finished. They're all guest editors able to put up posts and comment like everyone else.
We wanted to stay in touch and we thought a blog would be a good way to share things and thoughts. I don't think we had intended for it to be public but I'm hoping people will be generous with their contributions. We may take ourselves off into a more private way of sharing, but for now at least we'll start with doors open.
If you're passing by and would like to help us get clearer on Planning and various other things, please do comment. Thanks. Any suggestions on things to post or link to would be welcome too.
